Curated multi-category commerce / 2026

Find your
next obsession.

Technology, fashion, home and beauty in one design-led department store. One cinematic entrance. Everything else built for effortless shopping.

Enter the store →Private sale

Spatial hero · depth 12

New season / 01

Scroll to discover · ARORA 001

TECHNOLOGY ✦ FASHION ✦ HOME ✦ BEAUTY ✦ WATCHES ✦ AUDIO ✦ DESIGN ✦ NEW OBJECTS ✦ TECHNOLOGY ✦ FASHION ✦ HOME ✦ BEAUTY ✦ WATCHES ✦ AUDIO ✦ DESIGN ✦ NEW OBJECTS ✦

Department index

One store.
Different worlds.

Har category ko same card template nahi diya. Layout, image treatment aur accent tone category ki personality ke hisaab se change hoti hai — brand language phir bhi consistent rehti hai.

01 / Fashion

Time Pieces

New objects

Freshly curated.

View all products →

Audio

Pulse One

PKR 18,900

Watches

Meridian 38

PKR 29,500

Fashion

Atelier Carry

PKR 12,800

Footwear

Sora Runner

PKR 9,900

Cameras

Frame Mini

PKR 44,900

Home

Studio Sofa

PKR 86,000

Beauty

No. 09

PKR 7,400

Technology

Slate Phone

PKR 119,900

ARORA / Living 02

Space,
edited.

A quieter home collection: tactile materials, warm neutrals and pieces that earn their place. This is editorial commerce, not a wall of identical cards.

Shop the living edit

Curated worlds

Shop by point of view.

Quiet utility

Less, but better.

Refined everyday objects with low-noise design and high-use value.

Digital atelier

Tools with presence.

Technology chosen for form, materials and function — not specs alone.

Private sale

Rare prices.

Short-run offers on pieces the editors would buy anyway.

Brand room

Names we rate.

SONORA

MERIDIAN

ATELIER 09

NORU

FRAME

SORA

STUDIO M

MONO

FORMA

OBJECT

KITE

NOVA

Everything, curated.

Shop by mood.

Find your
next obsession.

One store.
Different worlds.

Editorial Wardrobe

Future Objects

Ritual Studio